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To target any group, you first need to create an audience segment. In this use case, we will create a segment based on prior purchases.

Under Activation Choose Segment Manager. You will see a list of existing segments that have already been defined in the system. Next to each segment, on the right side, you will see several tools. The pencil tool allows you to edit the segment. Clicking on the garbage can icon will delete the segment. Clicking on the user character with a + sign will add you to that segment (useful for testing). If you click on the box with the triangle on it on the far right side, the segment will expand and show some top-line data, including the segment size and how many users have engaged with the segment since it was created.

Click on Create Segment in the upper right-hand corner of the window to create a new segment.





There are five tabs on the segment screen. In order for this segment/action combination to fire, the segment definition tabs must all be true. That is to say the segment tabs are cumulative. If you define a demographic criteria on the First Party tab, such as job title or state, and then a behavior on the behavior tab, all of those criteria must be met in order for the user to fall into the segment.

On the first tab, define your segment by giving it a title and a description. These elements are not customer-facing, so you can name them whatever makes sense to you.



Click on the Behavior tab. This will allow you to describe the type of Customer behavior that you would like to target. 

To target Customers who purchased a specific type of product, select Product Attributes from the Category. The sub-category will then list the various attributes you can choose from. In this case, we'll product Category. Then enter the specific category or categories you would like to become part of this segment, and the the number of purchases you want included in this segment. Finally, choose a date range for this segment to be effective. In the screen below, we are creating a segment of users who purchased three products from the edible's category during the month of December.

You can specify multiple products purchases by clicking on the "Add" button.

On the fifth tab, you will define your Action. This is what will happen to users who fall into the segment you are defining. You can define a range of different actions, including a banner target to target the user with a DFP/GAM campaign on your web sites, a redirect to redirect that user to a subscription form, or as shown below, a pop-up which will generate a pop-up form created in the ONEcount form builder when the user comes to your site.

Using ONEcount's built-in forms has several advantages over linking out to third-party forms. ONEcount records both abandon and complete statistics for the forms, showing how successful your campaign has been. ONEcount also has built-in A/B testing for its forms, allowing you to try two different form layouts to see which is more effective at reaching your completion goal.

ONEcount requires you to enter a date range for the action (ie., when you want this pop-up to deploy), as well as the priority level of the campaign and its frequency. Priority level allows you to give higher priority to advertiser campaigns than house campaigns; frequency determines how often the user sees the pop-up message (once a day, once a week, once, etc.).



Click Save to save your segment. To learn more about how to build your pop-up forms, click here. To learn about A/B testing, click here.









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